According to Examiner.com, Starbucks plans to discontinue its gluten-free cake. It’s disappointing, but apparently they will replace it with KIND bars, which I love. The cake was very good and certainly a nice treat, but it was more of an indulgence than something that you could eat on a regular basis. I generally eat more than one KIND bar per week—they’re a perfect, healthy snack. So, it’s great to know that they’ll be available on virtually every corner. Nice save, Starbucks!
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Kind Bars are *already* available on every corner. I hate the fact that Starbucks is treating Celiacs like some sort of freakish second class orthorexics-we have to make do with twigs and nuts while non-celiac Starbucks customers get their lemon pound cake. I don’t go to Starbucks for the same, boring “healthy” snack I order from Amazon by the case and keep in my backpack for emergencies…I go for an indulgent treat.
Demeaning, marginalizing move Starbucks.
I understand your frustration, Jean, but Crystal and I choose to look at this from a more positive perspective. First, KIND bars are healthy snacks that aren’t available on every corner where we live (and certainly not in every coffee shop). In fact, our favorite coffee shop recently stopped carrying KIND bars and didn’t replace them with anything gluten free, so at least Starbucks is being considerate of those with celiac disease.
Second, while the Valencia cake was good, it was too sweet as an everyday snack. We live in a capitalist society, and I imagine that their profit margins were not high enough on the Valencia cake to justify the product.
We applaud Starbucks for taking the lead, doing the research, and creating a great-tasting gluten-free product. Hopefully they will find another way to provide in-house gf goodies, but until then, we are happy with a healthy, tasty replacement.
If they had *said* that their profit margains were not high enough then that would be fine. Perfectly reasonable. By all means replace the almond cakes with an overpriced non-perishable bar. Instead, they say come out with the “too much of a treat” excuse. That is what they sell in their pastry section, treats. Everything in the store is high in sugar, which is why people go there. To indulge in fattening pastry and super sweet coffee drinks. Its the wording of the tweet I object too. I’m not some health food freak, I’m a celiac. I eat sugar, I eat fat. The two markets (health food and celiac) are not interchangeable. If it is indeed the case that they removed the cake due to some vocal lobbying by an eating disorded minority of celiacs,instead of the exigencies of the free market, then prehaps they need to do better market studies with a more represenative demographic.
We encourage everyone to sign this petition asking Starbucks to continue serving its Valencia Orange cake.
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