Starbucks is soliciting customer input as they contemplate developing a line of gluten-free products. They are interested in your responses to the following five questions:
- What specific gluten-free products would you like to see in our stores?
- Would you prefer to see it individually packaged or unpackaged?
- How would you like to learn we have gluten-free products? For example, would you like to see it on a sign or would you prefer the barista tell you?
- Where would you like to see gluten-free products in the store; in the pastry case or placed elsewhere?
- The ingredient costs of gluten-free products tend to be higher, so would you understand if we charged more for the gluten-free version?
I am very excited about the possibility of Starbucks offering gluten-free products. It’s wonderful that national food corporations are demonstrating an increased awareness of celiac disease and are starting to view us as a key target demographic. This kind of competition will improve the quality of gluten-free products available and will also make them easier to find. What a great way to start off 2009!
To respond to Starbuck’s questions click here.
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